Get the Flash Player to see this player.
Subtitle content provided by Twitter | Video hosted by Vimeo

Subtitle content provided by Twitter

iwmwlive: Next up: "So what do you do exactly?" a talk by Ranjit Sidhu. Please use #iwmw10 and the session tag #p5 to tweet [10:00GMT]

spellerlive: #iwmw10 #p5 Go SiD! [10:00GMT]

darrenlanglands: RT @scottbw: its all HTML5 and Mobile web apps this year at #iwmw10 (interleaved with cuts, cuts, cuts...) [10:02GMT]

mariekeguy: @nlafferty both! :-) #iwmw10 [10:02GMT]

PlanetClaire: Am now beroccad up and ready to go for #p5 #iwmw10 [10:02GMT]

djwilliams: #iwmw10 Go Sid!!! [10:03GMT]

williamslive: #iwmw10 Go Sid!!! [10:03GMT]

keithbolton: #iwmw10 more doom and gloom promised. [10:03GMT]

iwmwlive: We need to start justifying ourselves in £'s #iwmw10 #p5 [10:04GMT]

mancypino: Institutions see value differently from the commercial sector. #p5 #iwmw10 [10:04GMT]

andypowe11: "web teams in academia need to start measuring 'value' in money" #iwmw10 [10:05GMT]

chrismurray0: RT @CiCS: CiCS hosting Institutional Web Management Workshop 2010. For live stream see http://bit.ly/9hFLwc #iwmw10 < Live stream is great! [10:05GMT]

iwmwlive: Are institutional web teams showing their value in the most effective way? #iwmw10 #p5 [10:05GMT]

spellerlive: #iwmw10 #p5 Value has to be in £s communicated to decision-makers [10:05GMT]

nlafferty: @mariekeguy Maybe I should come along next year ... don't suppose you know if anyone is there from Dundee Uni? #iwmw10 [10:05GMT]

PlanetClaire: RT @andypowe11: "web teams in academia need to start measuring 'value' in money" #iwmw10 [10:06GMT]

iwmwlive: Is the value of web teams effectively communicated to budget decision makers? If not, is this why they are being cut? #iwmw10 #p5 [10:06GMT]

PlanetClaire: The web is sexy! #iwmw10 #p5 [10:06GMT]

nlafferty: Are we enablers or wall builders? #iwmw10 [10:06GMT]

iwmwlive: Have web teams become enablers rather than wall builders? #iwmw10 #p5 [10:06GMT]

spellerlive: #iwmw10 #p5 Are we enablers or wall builders? Oh no - here come the pics... [10:06GMT]

barbaralindas: where are sid's slides? #iwmw10 #p5 [10:07GMT]

webpackets: RT @iwmwlive Are institutional web teams showing their value in the most effective way? #iwmw10 #p5 <- I doubt we are [10:07GMT]

MikeNolanLive: SID from SID #iwmw10 #p5 http://flic.kr/p/8id3Nr [10:07GMT]

mariekeguy: @nlafferty will get back to you on that #iwmw10 [10:07GMT]

andypowe11: "it's not all gloom and doom - US IT market set to grow by 8% in 2010" #iwmw10 [10:08GMT]

PlanetClaire: Can justify how online spend is accountable in terms of ROI?? #iwmw10 #p5 [10:08GMT]

mancypino: The thing with online, you can measure everything! #p5 #iwmw10 [10:08GMT]

iwmwlive: Commercial expenditure in online going up because is more efficient and accountable, because everything is measurable #iwmw10 #p5 [10:08GMT]

MikeNolanLive: @barbaralindas Sid's slides are currently being processed by Slideshare. #iwmw10 #p5 [10:08GMT]

liwazi: things online u can measure and turn it into a business case. #iwmw10 #p5 [10:09GMT]

pete_gilbert: Web teams in education need to show how they are adding value. Value as in pounds.#IWMW10 [10:09GMT]

PlanetClaire: What about the cost per visit for print??! #iwmw10 #p5 [10:09GMT]

MikeNolanLive: Value and context are important. #iwmw10 #p5 [10:09GMT]

iwmwlive: We need to give value in context -saying a site costs £11.95 per visit does not provide enough context to make a value judgement #iwmw10 #p5 [10:10GMT]

Davie_T: http://twitvid.com/WIDUG #iwmw10 the best of sid and colin! [10:10GMT]

mariekeguy: @barbaralindas erm...being processed by slideshare #iwmw10 sorry, as he said he's just changed them [10:10GMT]

spellerlive: #iwmw10 #p5 Cost per visit is a pointless stat without context and inbound business. [10:10GMT]

andypowe11: "headline costs associated with public sector websites by gov and media... meaningless unless you know how much value they generate" #iwmw10 [10:10GMT]

surajkika: The #ukgov cutting of websites is being implemented out of context - rash decisions based on cost per visit #iwmw10 [10:11GMT]

iwmwlive: Why are we using measurement standards like page impressions, which are more suitable for newspaper/advertising #iwmw10 #p5 [10:11GMT]

rmanleyreeve: #iwmw10 #p5 but if the same result could be achieved for £1 per visit? [10:11GMT]

pete_gilbert: £5 per visit on a website means nothing if that website adds value to the organisation.#IWMW10 [10:12GMT]

andypowe11: "multiply your web stats by 5 before reporting to senior management" #iwmw10 - something like that anyway! [10:13GMT]

iwmwlive: Your website is multi-faceted: you're both an e-commerce website and an information website #iwmw10 #p5 [10:14GMT]

andypowe11: "you're all weird - and you know you're weird" #iwmw10 [10:14GMT]

cgutteridge: All ECS public infrastructure RDF is now in the public domain! http://bit.ly/9w4r7W Explore: http://bit.ly/b9Dwly #iwmw10 [10:14GMT]

spellerlive: #iwmw10 #p5 multifaceted sites are what we're about - e-commerce and information [10:14GMT]

iwmwlive: Online is part of the university, you need to make it part of the university, so you are in context #iwmw10 #p5 [10:14GMT]

darrenlanglands: Web stats without context are meaningless. #p5 #iwmw10 [10:15GMT]

rmanleyreeve: #iwmw10 #p5 make online part of the university [10:15GMT]

Webdunk: RT @andypowe11: "you're all weird - and you know you're weird" #iwmw10 [10:15GMT]

Webdunk: RT @darrenlanglands: Web stats without context are meaningless. #p5 #iwmw10 [10:15GMT]

m1ke_ellis: Really enjoying this talk. Great to have a refreshing view on value and meaning #iwmw10 [10:15GMT]

andypowe11: "university websites are like car sales websites - conversion points are not dissimilar" #iwmw10 [10:16GMT]

iwmwlive: Focusing just on prospective students - your site should be more like a car sales sites. #iwmw10 #p5 [10:16GMT]

spellerlive: #iwmw10 #p5 Flogging cars and courses - it's all the same - think I said that once... [10:16GMT]

rmanleyreeve: #iwmw10 #p5 comparing Uni sites to car manufacturers [10:16GMT]

iwmwlive: A mere .pdf (your brochure) is the key goal to your site - it is the same in the commercial sector #iwmw10 #p5 [10:17GMT]

Squizme: RT @squizuk: Great #IWMW10 talks so far today. If you're making plans for this PM, our BarCamp Session on Course Finders is at 14:15 in ... [10:17GMT]

MikeNolanLive: You may have many applications per place, but at what cost? #iwmw10 #p5 [10:17GMT]

mariekeguy: RT @m1ke_ellis Really enjoying this talk. Great to have a refreshing view on value and meaning #iwmw10 [10:17GMT]

andypowe11: "attracting 40 applicants per place is great - but internally you need to talk about the costs of doing that" #iwmw10 [10:17GMT]

mweller: 'Higher ed sites are not like newspaper sites, they're like car sites' #iwmw10 - enjoying this talk from @rssidhu [10:18GMT]

iwmwlive: Put a value on what you do - put the visit figures into context of what they clicked and what it cost per student #iwmw10 #p5 [10:19GMT]

pete_gilbert: How much VALUE are you adding as web people to your organisation? How much are you costing, how much do you add? TELL PEOPLE.#IWMW10 [10:19GMT]

m1ke_ellis: HEIs should also look at goal funneling in Google Analytics, automate some of this value #iwmw10 [10:20GMT]

andypowe11: "cost your visits - cost your conversions to prospectus downloads - cost your conversions to applicants and new students" i.e. value #iwmw10 [10:20GMT]

iwmwlive: Project how much revenue you will generate for the university if visitors successfully become students and pay fees #iwmw10 #p5 [10:20GMT]

pete_gilbert: RT @andypowe11: "university websites are like car sales websites - conversion points are not dissimilar" #iwmw10 [10:20GMT]

webpackets: RT @iwmwlive: Project how much revenue you will generate for the university if visitors successfully become students and pay fees #iwmw10 #p5 [10:21GMT]

iwmwlive: Alternative application method cost analysis - demonstrate the costs of applying online are lower than sending a brochure #iwmw10 #p5 [10:22GMT]

spellerlive: #iwmw10 #p5 Great costed examples from SiD [10:22GMT]

m1ke_ellis: This is compelling stuff, but I'm slightly concerned if people aren't doing this already. Who is? #iwmw10 [10:22GMT]

andypowe11: "why is online better than offline? - because conversions cost less - justify what you do" #iwmw10 [10:23GMT]

andypowe11: "academic web teams don't live in a bubble" #iwmw10 [10:23GMT]

iwmwlive: Communicate in real pounds how cost effective online actually is #iwmw10 #p5 [10:23GMT]

PlanetClaire: Showing the overall online cost in comparison to other methods is the key #iwmw10 #p5 [10:23GMT]

sharonsteeples: Some really exciting ideas to improve the perceived value of your website AND get that thru to the 'big wigs'! #iwmw10 #p5 #remote [10:24GMT]

Webdunk: @m1ke_ellis We're doing this with individual depts. Looking to expand to uni wide. #iwmw10 [10:24GMT]

liwazi: a mere PDF, a cost-effective method. #iwmw10 #p5 [10:24GMT]

spellerlive: #iwmw10 #p5 OK - so the Web is sexy apart from me and that's scary - thanks SiD - I love you too. [10:24GMT]

briankelly: RT @mweller: "'Higher ed sites are not like newspaper sites, they're like car sites' #iwmw10 - enjoying this talk from @rssidhu " Me too [10:25GMT]

rmanleyreeve: #iwmw10 #p5 suspect offline applications may give better conversion rates? [10:25GMT]

PlanetClaire: Am going to go back and work out the cost of online versus the cost of international agents. #iwmw10 #p5 [10:26GMT]

casperjelly: Honda don't have a 'send me a brochure' option because they know how expensive it is compared to offering a 'mere PDF'. #iwmw10 #p5 [10:27GMT]

andypowe11: "we all know that web teams are busy" (well, not at the moment obviously - they're all on a jolly to sheffield - <ducks>) #iwmw10 [10:27GMT]

iwmwlive: What standards could we use? Monthly applications online, segmented traffic, conversion rates of online application #iwmw10 #p5 [10:28GMT]

jensemann: RT @hw_ac_uk: #iwmw10 #p2 "the web is constantly in the firing line [by those who are not responsible for the web]" [10:28GMT]

iwmwlive: Standards: average offline cost of recruiting, average costs of online applications #iwmw10 #p5 [10:28GMT]

iwmwlive: A dashboard for each university to take this data would be very useful #iwmw10 #p5 [10:29GMT]

iwmwlive: We need to communicate the data more effectively #iwmw10 #p5 [10:29GMT]

MikeNolanLive: Nice infographics in the dashboard. #iwmw10 #p5 [10:30GMT]

iwmwlive: One page is the target to communicate your ideas to budget decision makers #iwmw10 #p5 [10:30GMT]

mariekeguy: #iwmw10 #p5 slides at http://www.slideshare.net/mobile/iwmw/what-is-it-you-do [10:30GMT]

kammer: Greedily using up #iwmw10 bandwidth to catch a glimpse of @AberUni English graduation ceremony (& @louhm in her gown): http://bit.ly/aGwh18 [10:31GMT]

iwmwlive: If the conversion rate is low, that is a way to justify more spending on usability testing etc #iwmw10 #p5 [10:31GMT]

spellerlive: #iwmw10 #p5 Single page dashboard of stats with recommendations - sells the service and shows proactivity. [10:33GMT]

iwmwlive: Remember to include highlights and recommendations - this shows you being proactive #iwmw10 #p5 [10:33GMT]

briankelly: @m1ke_ellis what is the museum that's been using the multifaceted dashboard approach? #iwmw10 [10:33GMT]

iwmwlive: Make sure you're not a sitting duck for cuts - show the monetary value of what you do #iwmw10 #p5 [10:34GMT]

webpackets: RT @iwmwlive: Make sure you're not a sitting duck for cuts - show the monetary value of what you do #iwmw10 #p5 [10:34GMT]

andypowe11: "don't be sitting ducks - show real monetary value - this is a wake up call" #iwmw10 [10:34GMT]

m1ke_ellis: @briankelly @spellerlive - see http://dashboard.imamuseum.org/ for a dashboard done well #iwmw10 [10:34GMT]

darrenlanglands: In a turbulent time of budget cuts, don't be a sitting duck... monetize your activity and show value. #p5 #iwmw10 [10:35GMT]

iwmwlive: If you have a question for Ranjit and you're watching online, msg @iwmwlive and I will pass it on! #iwmw10 #p5 [10:35GMT]

iwmwlive: A web manager should be an expert, that's your justification, and you can justify your role by showing how much online is worth #iwmw10 #p5 [10:35GMT]

mancypino: Learn from the past and become enablers rather than wall builders. #p5 #iwmw10 [10:35GMT]

pete_gilbert: Learn from the past and become enablers rather than wall builders.#IWMW10 [10:35GMT]

PlanetClaire: Don't let them take the sexy stuff and leave you with the servers! #iwmw10 #p5 [10:36GMT]

webpackets: RT @iwmwlive: A web manager should be an expert, that's your justification, and you can justify your role by showing how much online is worth #iwmw10 #p5 [10:36GMT]

spellerlive: #iwmw10 #p5 Don't let "them" take the sexy stuff and leave you with the drudge. [10:36GMT]

iwmwlive: We are lucky: online is the most efficient communication and recruitment tool available to the university #iwmw10 #p5 [10:37GMT]

Webdunk: RT @iwmwlive web manager should be an expert, that's your justification & you can justify your role by showing online's worth #iwmw10 #p5 [10:37GMT]

PlanetClaire: Online is the most efficient communication and recruitment tool available to the Uni - we just need to remind them! #iwmw10 #p5 [10:37GMT]

Webdunk: Well played @rssidhu Great energy and enthusiasm #iwmw10 #p5 [10:37GMT]

carlvincent: Ranjit Sidhu's stats and value talk at #iwmw10 is a real get-you-thinking talk. Great stuff. Off to mine some stats... [10:37GMT]

spellerlive: #iwmw10 #p5 @rssidhu in classic form. [10:39GMT]

vogelbeere: RT @carlvincent: Ranjit Sidhu's stats and value talk at #iwmw10 is a real get-you-thinking talk. Great stuff. Off to mine some stats... [10:39GMT]

vogelbeere: RT @PlanetClaire: Online is the most efficient communication and recruitment tool available to the Uni - we just need to remind them! #iwmw10 #p5 [10:39GMT]

sharonsteeples: #p5 Fab talk. "Remember the web is sexy". Will do. Thanks Sid! Lots to think about. #iwmw10 #remote [10:39GMT]

iwmwlive: Ranjit's slides are available at Slideshare http://ow.ly/2aFAW #iwmw10 #p5 [10:40GMT]

andypowe11: "you are all big companies - with a lot of money and large turnovers - you can justify costs" #iwmw10 [10:40GMT]

PlanetClaire: high five! #iwmw10 #p5 [10:40GMT]

pete_gilbert: English people have trouble whooping with any enthusiasm....#IWMW10 [10:41GMT]

webpackets: #iwmw10 #p5 Great talk from @rssidhu - though as a result I've just added a whole load of work to my to do list [10:41GMT]

itspaulkelly: Didn't manage to see much of #iwmw10 yesterday but have enjoying this morning's sessions #remote http://bit.ly/dfFhZh [10:43GMT]

andypowe11: "talk about 'e-commerce' and 'information' is bollox - talk about costs, conversions and value" #iwmw10 [10:43GMT]

pete_gilbert: RT @andypowe11: "talk about 'e-commerce' and 'information' is bollox - talk about costs, conversions and value" #iwmw10 [10:44GMT]

Created with iTitle Embed: |